All of us know about antitrust laws which protect fair competition and strive to provide a variety of choices to the consumers which can be based on price and quality. As a result we are given a privilege to choose between different goods (both, needs and wants) and services, and therefore to provide opportunities for emerging companies. But what about the media that we are being exposed to while surfing the internet? Should we have a right to choose what information we want to receive while reading an online newspaper article or reading people’s blogs or shopping online? Do we need laws which will make sure that such companies as Google will not create the majority of information that we are consuming on the internet?
Since internet became an everyday source of information for many people with different gender, nationality, age, interests and believes, we became depended on it just the same way we became depended on cars. The only difference is that when we buy a car, we are one hundred percent positive that we are in a full right of choosing what car brand we want, what color it should be and how much we are willing to pay for it. And it sounds completely ridiculous that a car dealer with a help of software like Amazon can crack into our brain and choose a “perfect” car for us. So if it sound that unreasonable in the case like this, why should it be perfectly normal for companies like Google to do exactly the same thing but on the internet? Googlezon is a great example which gives us a dismal image of the internet’s possible future.
1 comment:
I totally agree with your assimilation of the antitrust laws with google and what its doing to the information that we intake. Just to imagine the future where the seller already knows what u want, and can bring his prices to the limit of the standards, and in the end have the maximum profit out of you (in our times, such proficiency impossible). Google has been put on trial by these same laws, because Google is an aggressive corporation, and they will do anything in order to get what they want. One example is what happened with the wireless system that they stole from a company in 2006. The patent suddenly appeared on Microsoft laptops without a logical explanation... They stole the patent, and applied it to their own... They were trialed, and lost the case, had to pay a sum of 2 billion dollars to the German company. From what they earned later on however, covered up that cost by over 10 times. you tell me...
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