O u t F o x e d
Critical Questions
1) WHO is communicating and why? This refers to advertisers, producers, TV networks, etc. Keep in mind that there may be more than one person or group speaking and they may be doing so for different reasons.
The director and the producer of the film OutFoxed is Robert Greenwald. He is not just a film director but he is also a very popular political activist. Throughout his career he always publicly supported Democratic Party and every presidential candidate from Democratic Party. During 2008 presedential campaign he publicly supported Obama and created a few videos like "Fox Attacks: Obama" and "The Real McCain", in which he encourages the audience to think twice before putting a checkmark against the name of the Republican candidate, during the election day.
Photo of Robert Greenwald, Producer of OutFoxed
2) WHAT TYPE of text (or medium) is it? Is it a television, film, a book, a photograph, magazine etc.? A combination? In this case, “text” is the physical
form the media project takes.This is a 137 min. film.
3) HOW is it produced? Is it a video, film, computer-based, print-based, etc.?
This is a film that also contains a lot of short videos and news reports taken from the FOX news TV program.
4) HOW do we know what it means? What kind of social and cultural images or communication patterns does the media project use to allow people to read the meaning?
In order to deliver the message to the audience this film uses a lot of different techniques that are commonly used in other documentary movies. Interviewing different people who are very knowledgeable on the subject is one of these techniques. There are also a lot of short news reports taken from FOX news, which usually underline the accuracy of the thesis of this film.
5) WHO receives it and what sense do they make of it? What kinds of different groups is the media project targeted for?
The main goal of this movie is to give a message to those people who rely on the FOX news as the primary source of the current events. But in my opinion it is very unlikely for someone who watches FOX news to watch this movie at the first place and to believe in it. The audience that will receive the message of the film will be the people who already have liberal political views and who do not watch fox news in order to enrich their knowledge in current events.
6) How does it PRESENT its subject? What styles or aesthetic codes a being used?
While trying to make the main idea and the message of the film more effective Robert Greenwald used many different tactics to show inaccurate and bios FOX news channel is. Robert Greenwald tries to achieve the objectives by attacking the FOX news and by saying anything that will show how “evil” FOX news are.
W E R E P O R T , Y O U D E C I D E
3 comments:
"Well, saying that FOX news is biased is the same as saying that the sky is blue."
Good point! I believe that everyone is biased, and because of that the media could never be neutral. Being "Fair & Balanced" is impractical.
I am glad that Jimmy posted to your blog! I also agree with your point that his target audience is probably NOT Fox viewers, but a more liberal viewer.
Nicely done.
Jimmy, in my opinion balanced and fair does not necessarily mean not biased. We usually call something fair or balanced when it satisfy our ideas and believes. For example when you read a political article, and it agrees with your point of view, you are most likely to say that this article is balanced and fair. And on the other hand, someone who does not share the same political views will call this article biased.
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